On the panel, producers and cast insisted the secrecy is not a promotional gimmick but necessary. Loeb said that the show’s first day of shooting took place on a military base, with both military security and Marvel security personnel. Still, the producer said someone snapped a picture of a vehicle on the road on its way to the set and the shot went viral. He complained about the 24-7 news cycle. “What we are trying to do with this show is bring back some of the urgency of television,” Loeb said. The idea, he added, is to get back to a place where people watch the show in real time before every element has been “shared and re-shared and spoiled and revealed and un-revealed”…
Whedon was asked to reveal what kind of notes the producing team is getting from ABC. “We’ve gotten trust, which is different than freedom,” said Joss, who is also at work on the Marvel movie The Avengers: Age of Ultron. “They are making sure it’s what they want for their company and their network, but they are supportive of our vision. We are all really trying to make the same show. We are on the same page, which occasionally has not happened to me.”
Later in the panel, Whedon added: “Honestly their biggest note after we presented the thing was, they wanted to make sure our investment in the characters and their interaction was as big as the case of the week. Which is how I’ve done all of my shows. I was told NOT to learn a new skill.”
There were a lot of questions about cross-pollination between Marvel movies — notably the upcoming Captain America: Winter Soldier, Thor: The Dark World, and Avengers 2 — and Marvel’s new foray into TV. Whedon said: “There will be as much as we can allow. It’s a fluid process.” However, he added that “I don’t want this to be an Easter egg farm” and said the TV show “has to work for an audience that hasn’t seen the movies before.”
Said Loeb: “Marvel is one universe,” including games, TV, or other franchises. “What’s important is character.”
The producers were asked whether one character in the pilot, portrayed by J. August Richards, would return to the series. Said Joss Whedon: “I cannot confirm or deny … but I thought he was great too. So do the math.”
Coulson Lives...How?!: The mystery of just exactly how Coulson is alive will play out over the course of the first season, with Whedon only saying, "We will be dealing with the issue, obviously...It will be drawn out over several episodes." Clark Gregg reveals that Whedon called him to tease what lies ahead with Coulson and the reveal of how he's alive, saying, "I hung up the phone very deeply on board."
Executive producer Jeph Loeb reveals, "There was never going to be a show called Marvel's Agents of S.H.I.E.L.D. without Clark."
(via deadline)
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